In addition to our ground-breaking national studies of Perceived Return on Investment (PRoI), Academica Group's creative team has been developing curriculum, video and online resources to help transform the opinions of at-risk grade 10 students...

Extreme Makeover for Lethbridge College

Using a Full Cycle Marketing™ approach, this ambitious Alberta college was able to refocus, entirely rebrand and relaunch in just a few short months.

Academica AdSpotter

Academica's Top Ten regularly features interesting, innovative, or startling new ad campaigns for Canadian higher education. Here, we bring the latest examples together to foster some lively discussion among higher ed marketers.

A New Face for Sprott Student Recruitment

Academica Group's eStrategy and web development teams worked with Carleton University's Sprott School of Business to redesign its website to embody a new brand promise -- "The Knowledge to Compete." An extensive online communications audit determined that a portal approach was crucial to promote the brand.

iPSE: Interactive Social Video Console

A quick, one-stop solution that adds video testimonials and social technologies, such as blogs, forums and more, to ramp up your online recruitment materials.  Our iPSE film team comes to you and your stakeholders, filming interviews with key influencers such as current students, faculty, recent grads and alumni - and even employers.

Ken Steele
Is Anything New at the OUF?

Ken Steele's field report from the 2008 Ontario Universities' Fair, providing an overview of what's new and what's not for Canadian university recruitment.

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Melissa Cheater
Facebook redesigns homepage & update on the 'new' profile design

Just a quick note on my way between meetings, Facebook launched a redesign of its .com homepage late on September 29th, 2008.  The new design (shown below) uses much less whitespace, and features a new banner image.  Other than appearance, the biggest change seems to be that the public search box has been removed - although it is still available on the site, it is no longer on the homepage. Read more »

SkoolPool
Link your Facebook Page to SkoolPool ..

If your school has a Facebook page, you can use that page as your SkoolPool profile.  There is no need to set up or maintain both.  By linking your Facebook page to the SkoolPool network, you are now linked to our community of applicants, as well as Facebook at large and you only have one profile to take care of instead of two.

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Guest Blog
Edward Fenner on Mature Students

Mature students offer a great deal to the post-secondary institutions (PSIs) they attend. They tend to be strong, highly- focused students who ask intelligent questions and provide intelligent answers. They cause little grief to instructors, professors and staff. They do their assigned work, and tend not to ditch class for other activities. They just do not have the time to waste.Read more »