Academica Group is a leading education marketing consultancy, providing innovation, market research, strategy, marketing and technology as a Full-Cycle Marketing process for the higher education sector.

What's New at Academica?

New & Noteworthy

Rod Skinkle

Television Clip : Student Shortage : Canada AM: Rod Skinkle, Co-Founder and President of Academica Group

During the 1960s there was rapid growth at the country's universities and colleges as baby boomers began graduating high school. Now, the institutions face an alarming situation as the youth cohort begins to decline. Read more »

Reality Campus

Academica recently launched a product called Reality Campus with interviews from students, graduates, employers and faculty that quickly convey the content, dynamics and the results of the program or college. Social media components engage visitors both with each other, as well as with official representatives. Read more »

Extreme Makeover for Lethbridge College

Using a Full Cycle Marketing™ approach, this ambitious Alberta college was able to refocus, entirely rebrand and relaunch in just a few short months. Read more »

Recent Blog Posts

Recent Blog Posts

Ken Steele

2008 GlobeCampus Virtual University Fair

Canada's first virtual university fair was staged online on Thursday November 6, 2008 by the Globe & Mail, and Academica Group's Ken Steele was there to check out the exhibits, the traffic, and the webinars. This is his "field report"...

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Who's running your Class of 2013 Facebook groups?

Prospective students want to connect with their future classmates. Marketers want access to contact lists of prospective customers. In the digital free market of Facebook, these interests are colliding - and universities may be getting caught in the middle.Read more »
Guest Blog

Report from the AMA "MPlanet" Conference

January 26-28, 2009, the American Marketing Association is hosting the "MPlanet" Conference in Orlando Florida. David Sovka, Associate Director of College and Community Relations at Camosun College in Victoria BC, is attending the conference, and has generously offered to provide a daily Guest Blog for Academica readers.

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Guest Blog

Report from the “Blueprint for the Future”

Mark Solomon, Manager of Aboriginal Student Services at Seneca College, shares in this guest blog his observations of "Blueprint for the Future," a career fair targeting Aboriginal youth, which took place January 14 in Winnipeg.

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Melissa Cheater

SEO for Facebook

If you have a lovely new official Facebook Page, obviously you want it up there on the first page of results.

Chances are, however, that if you have a lovely new anything, it probably will not have the "social capital" to merit a first page listing on Facebook. Let's search for:

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