We’ll find out where you stand...and make sure that you stand out
Colleges and universities are experiencing recruitment and retention pressures like never before. At Academica, using an evidence-based approach, we help you to develop innovative marketing, program and institutional initiatives that attract students and enhance your reputation. Our research to solutions approach ensures that your brand stays vital and engages your audience.
We help you leverage the 4 "R's" that ensure institutional success.
- Research: helping you identify solutions and building institutional consensus on strategic direction;
- Reputation: building brand awareness and interest;
- Recruitment: generating more applications and improving conversion;
- Retention: supporting institutional and student success.
A well-built strategy, based on solid evidence, will help you to build an appropriate campus culture and integrates the 4 R’s in a data-driven, sustainable way.
Learn what people think of you
Enduring, effective campus brands are ones that define a focused institutional position in the higher education landscape and satisfy the “3 C’s” of brand strategy:
- a position that is simultaneously Credible to stakeholders based on existing perceptions;
- Compelling to target audiences; and
- Competitively Distinctive in the local, regional, or national marketplace.
Our brand strategy team has helped institutions across North America achieve clearer understandings of their competitive environment, current perceptions, and institutional aspirations. Academica can measure current market perceptions, focus your brand strategy, and build campus consensus to create front-line brand ambassadors throughout your college or university.
Reputation Research | Institutional Positioning | Brand Strategy | Campus Workshops | Visual Identity
Connect to students to drive recruitment
Over the past decade, recruitment of students to higher education has become more competitive, sophisticated and aggressive. Colleges and universities across North America are more disciplined in gathering and analyzing market intelligence. Academica’s research team has provided market intelligence to hundreds of institutions across North America. We can help you evaluate and enhance your current marketing efforts and recruitment strategies, optimize financial aid and turn your institution’s web presence into a user-friendly, audience-tested, well-architected component in your recruitment marketing mix.
See them through to graduation day
Colleges and universities are focusing on student persistence, progression and successful completion of their current students as well as achieving the school’s enrollment management objectives. Academica conducts student retention and student services audits, implements proprietary student retention surveys, identifies high-impact student retention initiatives and most importantly, helps direct and foster the creation of a sustainable retention culture on campus.