Recent Campaigns

Challenging Stereotypes

Providence College has launched a campaign to challenge stereotypes about Christians. Take a look

The Disadvantages of "Colossal U"

Algoma University takes aim at big, impersonal institutions with its "Colossal U" campaign. Take a look

Niagara College
goes Hollywood

Niagara College took an unusual approach with this newspaper ad, parodying a Hollywood movie poster. Does it work? Comment

Lakehead says
"Do Something"

Lakehead followed up its controversial "Yale Shmale" campaign with an award-winning appeal to student altruism. Take a look. Comment

 Camosun College
"Take the Next Step"

Camosun College eschewed the usual "three and a tree" to focus on minimalist design and irrevent copy. Did they go too far? Comment

Mount Royal
"Boarding Call"

Mount Royal College developed a catchy ad campaign in-house to launch their 5 new degree offerings. How well do you think the ads work? Comment

McGill Desautels
MBA Ads

McGill's Desautels MBA promotes the night life of Montreal in a national newspaper ad. What do you think of the strategy? Comment

Royal Roads
"Career on Track"

Royal Roads University is running a transit-themed transit advertising campaign in Vancouver. Take a look and comment.

Controversial Ads

Lethbridge College
"Towel Guy"

Lethbridge College launched its new brand, renewed campus, and new programs with a "cheeky" campaign that sparked controversy in southern Alberta. Do you think it was worth it? Comment

U de Montreal
"Future Needs You"

uMontréal's fall 2007 recruitment campaign positioned the institution as "a force for change" by appealing to humanitarian causes about which students are passionate. Does it work for you? Comment

York University
"Every Angle"

The Globe & Mail appears to have imitated York University's "question every angle" campaign. Would you have objected too? Comment

Colleges Ontario
"Obay" Campaign

Colleges Ontario got people talking with this controversial viral campaign for a mythical pharmaceutical. Do you think it was effective? Comment

Queen's Pleads for a Safe Homecoming

Queen's tackled Homecoming riots head-on with this campaign, which won the Grand Gold medal at CASE in 2007. Comment

Lakehead Beats around the Bush

No list of notable PSE campaigns could ignore the infamous "Yale Shmale." Is any publicity good publicity? Comment

Media Innovation

York's "Subway Domination"

York University transformed the St. George subway stop (right under UofT) into a mini campus, with domination of transit ads, additional banners and step graphics, and volunteers in costume. Comment

Social Media

UNB "Only One U" Facebook Contest

UNB's "Only One U" campaign and the related Facebook contest for free tuition prompted the creation of FB groups and student videos, and a hilarious contest winner video. Comment

Memorial's "Rant Like Rick" Contest

Memorial University has admirably leveraged one of its most famous alumni, Rick Mercer, and his trademark "Rants" to launch an Idol-style contest for students and prospective students. Comment

International

Wilkes Recruits One Student at a Time

This Pennsylvania campaign communicates personal attention loud and clear to all of its prospective students -- by focusing on just 6 of them. Comment

NZ says Get Away from Your Parents

Education New Zealand promotes its PSE system as the perfect escape for international couples looking to escape the watchful eye of their parents. Comment

Pushing Your Kids in the Wrong Direction

The UK's Edge Foundation launched a memorable TV spot featuring a father pushing his son to drive dangerously, inconsiderately, and in the wrong direction. Comment