It's not just SEO, Welcome to SMO:

Social marketing, and Social Media Optimization (SMO), take advantage of new technologies and trends that allow direct engagement of your target audience. A social media strategy will help you monitor your institution's online reputation, increase awareness of your institution, and build relationships with your target audiences - be they prospective students, applicants, current students, community members or even alumni. Contact Academica Group today to talk about how social media may be able to help you meet your marketing goals.

Tune in:

Academica Group's social media experts can do a market analysis that will reveal exactly where and what your target audience is doing online. Our team will identify blogs, networks, online communities, websites and other online hotspots frequented by your ideal prospective client. We will set up alerts and best practices that will let you know exactly what your audiences are saying about your institution.

Join:

Create your own branded presence in online communities and networks. Academica Group's technology team is well versed in the opportunities offered by several key platforms. Best practices from our social media team paired with technological innovation by our custom programmers can provide Facebook Pages, MySpace profiles and YouTube channels that fit your marketing budget and goals. We also offer microsites such as hosted video and blog portals, on our own servers or hosted directly on your own site.

Broadcast:

Whether your marketing goal is to increase general awareness of your institution, promote a new program opportunity or to launch a new website feature, your campaign will benefit from the support of a social media/word of mouth campaign. The proven Academica Group/SkoolPool approach to online marketing includes pay-per-click ads based on keywords and targeted to reach only your target audience (age, gender, geographic location), as well as periodic blog campaigns across major sites such as Facebook, MySpace and YouTube as well as other sites identified as heavily trafficked by your target audience.

Results.

Online word-of-mouth advertising is much, much more than 2007's marketing buzz word. Traditional online marketing methods such as banner advertisements and search engine optimization yielded a daily 5% increase in the user base of Academica Group's Facebook application, SkoolPool. The first day of a targeted social media campaign saw more than 30% user increase in less than 24 hours. 10 days after the launch of the social campaign, the user base had increased by more than 120%.