Standing Out on Paper: Best Practices in University Viewbooks

Presentation as Acrobat PDF 

Presentation to the 2007 AARAO (Atlantic Association of Registrars and Admissions Officers) Interchange conference, May 2007, at St. Thomas University, Fredericton NB.

Recent studies have shown that university and college viewbooks and brochures continue to be one of the most critical communication channels to applicants, parents, and school counselors. Readers are more critical than ever - how can you make sure your viewbook stands out, and communicates the information applicants really want?

Academica Group, Canada's source of market intelligence for higher education, surveys about 100,000 university and college applicants every year to answer these and other recruitment marketing questions.  This workshop will present some key findings, and invite discussion to explore interpretations and implications for the content and design of print materials.

View slides as Acrobat PDF (4.7 mb)