Prospective students want to connect with their future classmates. Marketers want access to contact lists of prospective customers. In the digital free market of Facebook, these interests are colliding - and universities may be getting caught in the middle.

Ryan McNutt, new media officer with Dalhousie University, explains how social media ended up in his job description and what it means for how his university communicates with key audiences.

January 26-28, 2009, the American Marketing Association is hosting the "MPlanet" Conference in Orlando Florida. David Sovka, Associate Director of College and Community Relations at Camosun College in Victoria BC, is attending the conference, and has generously offered to provide a daily Guest Blog for Academica readers.

Mark Solomon, Manager of Aboriginal Student Services at Seneca College, shares in this guest blog his observations of "Blueprint for the Future," a career fair targeting Aboriginal youth, which took place January 14 in Winnipeg.

From November 16th to 19th, 2008, AACRAO is hosting the 18th Annual Strategic Enrollment Management (SEM) Conference. Kathy Kimpton, Director of Student Success and Registrar at Confederation College (Thunder Bay ON), is attending the conference and will be blogging daily from Anaheim, CA.

Just got this little update from Facebook regarding 3 new report types for your Facebook Social Ad campaigns:

Melissa blogs about Grouply, a new niche social network service that seems to be making the rounds. Linked to Yahoo! Groups, a well established list serv platform, Grouply will have an enormous pool of users to pull in.

Dan Seneker, Associate Director of Student Recruitment at the University of Calgary, shares in this guest blog his observations of a recruitment fair in Korea...

Alex Mazurewicz, a Senior Social Media Consultant at Academica Group, attended the 2008 Ontario College Information Fair at the CNE grounds in Toronto, and summarizes the highlights in this guest blog...