Just got this little update from Facebook regarding 3 new report types for your Facebook Social Ad campaigns:
Just got this little update from Facebook regarding 3 new report types for your Facebook Social Ad campaigns:
Groundswell is a must read if you are involved in marketing, sales or communications. I recommend this book for the advanced social media junkie as well as the beginner.
This post will be the first of several summarizing best practices for using Facebook Pages as a higher ed marketing tool. (Something I should have written about awhile ago, I suspect, but better late than never.)
Just a quick note on my way between meetings, Facebook launched a redesign of its .com homepage late on September 29th, 2008. The new design (shown below) uses much less whitespace, and features a new banner image. Other than appearance, the biggest change seems to be that the public search box has been removed - although it is still available on the site, it is no longer on the homepage.
My Friday gift to you is actually from Facebook. In honour of International Talk Like a Pirate Day, Facebook has added Pirate to the list of langua
From EduWeb 2008
By: Jennifer Brady, University of Massachusetts & Dave Reske, NowSpeed Inc.
Tip: Use A/B/C landing pages for instant look/feel, headline, images feedback.
Ongoing Optimization: Review keywords, bids, ad copy and landing page data; and then optimize based on results.
Here are my brief notes from the Eduweb pre-conference session given by Mark Greenfield and Brad J. Ward:
Links to stories, articles, blogs that I recommend from the last week …
Social Ads are the Facebook equivalent to a classified ad in your local paper, when it comes to look and feel. You don't have much control over the format or general appearance of your ad - but you do get to drop in an image, and you do get to craft your own demographic recipe.