When I came to Academica Group, my most recent position in higher ed had been as a student (Media BA '06).   My time with Academica coincides almost perfectly with the beginning of my alumni care

Here at Academica Group, we have had a lot of success (and fun!) with the Facebook Social Ads product. Our own ad links directly to the SkoolPool "Add" page, and targets by age as well as country.

Last week, Ken, Oded & I had the pleasure of attending a breakfast presentation hosted by the London IABC entitled "Managing Web 2.0" technology. We had all been immersed in institutional approaches and strategy regarding the fantastic web revolution, and Julian Mill's presentation on the business perspective was refreshing - and brought some new ideas to the table.

I have been doing some on-the-side writing about Facebook and its origins, particularly those that separate it from other networks (every Online Social Network-OSN) seems to have its own special gi

In the same week that saw rumours of soon-to-be official translated versions of Facebook, comes even more rumours that users will soon be able to split their network into custom groupings (and set

As of September 2007, Facebook.com is Canada's #1 most heavily "trafficked¹" website.

When I read in the Globe and Star on how major banks are targeting university students in hopes of snagging them when they are young and establishing brand loyalty, I was doubtful. I like to think of my generation as fickle enough to throw loyalty out the window if service isn't up to par or a better offer comes along.