Innovation for Higher Education
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PrintWho's running your Class of 2013 Facebook groups?
Mon, 05/11/2009 - 19:39 — RyanProspective students want to connect with their future classmates. Marketers want access to contact lists of prospective customers. In the digital free market of Facebook, these interests are colliding - and universities may be getting caught in the middle.
Meet a "new media officer"
Tue, 03/03/2009 - 14:46 — RyanRyan McNutt, new media officer with Dalhousie University, explains how social media ended up in his job description and what it means for how his university communicates with key audiences.
Report from the AMA "MPlanet" Conference
Thu, 01/29/2009 - 19:58 — guestblogJanuary 26-28, 2009, the American Marketing Association is hosting the "MPlanet" Conference in Orlando Florida. David Sovka, Associate Director of College and Community Relations at Camosun College in Victoria BC, is attending the conference, and has generously offered to provide a daily Guest Blog for Academica readers.
Report from the “Blueprint for the Futureâ€
Fri, 01/23/2009 - 02:14 — guestblogMark Solomon, Manager of Aboriginal Student Services at Seneca College, shares in this guest blog his observations of "Blueprint for the Future," a career fair targeting Aboriginal youth, which took place January 14 in Winnipeg.
Facebook Announces New Ad Insights
Wed, 11/12/2008 - 20:23 — MelissaJust got this little update from Facebook regarding 3 new report types for your Facebook Social Ad campaigns:
Introducing Grouply - where we connect in a grouply way
Thu, 11/06/2008 - 16:32 — MelissaMelissa blogs about Grouply, a new niche social network service that seems to be making the rounds. Linked to Yahoo! Groups, a well established list serv platform, Grouply will have an enormous pool of users to pull in.
Dan Seneker on international student recruitment fairs
Mon, 11/03/2008 - 18:49 — guestblogDan Seneker, Associate Director of Student Recruitment at the University of Calgary, shares in this guest blog his observations of a recruitment fair in Korea...
Edward Fenner -- "Should I Stay or Should I Go?"
Tue, 10/07/2008 - 21:04 — guestblogThis is the time of year that students young and old have The Clash song "Should I Stay or Should I Go?" bouncing around their heads. They have experienced a few weeks of classes, professors, students, line-ups, and all the rest.
Facebook Pirate ... and recommended reading.
Fri, 09/19/2008 - 13:58 — MelissaMy Friday gift to you is actually from Facebook. In honour of International Talk Like a Pirate Day, Facebook has added Pirate to the list of langua
Accelerate your Search Marketing Campaigns
Tue, 09/09/2008 - 19:15 — MelissaFrom EduWeb 2008Â
By: Jennifer Brady, University of Massachusetts & Dave Reske, NowSpeed Inc.
Tip: Use A/B/C landing pages for instant look/feel, headline, images feedback.
Ongoing Optimization: Review keywords, bids, ad copy and landing page data; and then optimize based on results.
