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Academica Blogs
Facebook redesigns homepage & update on the 'new' profile design
Thu, 10/02/2008 - 16:45 — MelissaJust a quick note on my way between meetings, Facebook launched a redesign of its .com homepage late on September 29th, 2008. The new design (shown below) uses much less whitespace, and features a new banner image. Other than appearance, the biggest change seems to be that the public search box has been removed - although it is still available on the site, it is no longer on the homepage.Â
Facebook Pirate ... and recommended reading.
Fri, 09/19/2008 - 13:58 — MelissaMy Friday gift to you is actually from Facebook. In honour of International Talk Like a Pirate Day, Facebook has added Pirate to the list of langua
Accelerate your Search Marketing Campaigns
Tue, 09/09/2008 - 19:15 — MelissaFrom EduWeb 2008Â
By: Jennifer Brady, University of Massachusetts & Dave Reske, NowSpeed Inc.
Tip: Use A/B/C landing pages for instant look/feel, headline, images feedback.
Ongoing Optimization: Review keywords, bids, ad copy and landing page data; and then optimize based on results.
Blogosphere in Review: Week ending August 29, 2008
Fri, 08/29/2008 - 15:28 — MelissaLinks to stories, articles, blogs that I recommend from the last week …
Link your Facebook Page to SkoolPool ..
Thu, 08/21/2008 - 15:30 — SkoolPoolIf your school has a Facebook page, you can use that page as your SkoolPool profile. There is no need to set up or maintain both. By linking your Facebook page to the SkoolPool network, you are now linked to our community of applicants, as well as Facebook at large and you only have one profile to take care of instead of two.
Review: danah boyd & the digital handshake
Sat, 08/09/2008 - 13:42 — Melissa"Digital Handshakes in Networked Publics: Why Politicians Must Interact, Not Broadcast" by danah boyd has been recently published in the book Mobilizing Gen
Recovering from Conference Season
Fri, 08/01/2008 - 14:50 — kenLike most of academia, it seems, I'm addicted to conferences. And it would appear that everyone wants to attend those conferences in the two-month window between May, when most students leave our campuses for greener pastures of summer employment, and June, when our own kids get out of school for summer vacations.
EduWeb2008: US Parent Survey
Tue, 07/29/2008 - 21:03 — MelissaStephanie Geyer , AVP at Noel-Levitz, presented the results from this year's e-expectations survey of parents of prospective students. Although the sample size is small and the data is drawn from US parents, some highlights:
EduWeb2008: Using SEO to Optimize Your Marketing Campaigns
Tue, 07/29/2008 - 19:46 — MelissaI was very excited to see this presentation and it did not disappoint. We have been seeing a lot of benefit from SEO and social media analytics in our own promotion of SkoolPool as well as events promoted for individual institutions. Â
EduWeb2008: E-mail Marketing for Higher Education
Tue, 07/29/2008 - 19:38 — MelissaKyle James, Webmaster at Wofford College, presented on email marketing. (blog | twitter)