ken's blog

2009 Recruitment Season starts with an OUF!

Ken Steele’s annual field report from the Ontario Universities’ Fair, the largest postsecondary exhibition in North America, provides a sampling of guerrilla marketing tactics, new brands and university recruitment campaigns.

Recruiting from India - 2010

I was in Brampton Ontario for the 4th annual Synergy conference, focused on Canada-India educational initiatives. Looking around the room, I saw about 150 delegates in
attendance, including representatives from dozens of colleges and universities
across Canada (and some familiar faces in particular from Algonquin, CBU,

ACCC 2010 National Conference

How can you open 20 satellite campuses without spending a dime?  What do demographic and labour market projections tell us about the challenges of the future?  Why are Canada's community colleges better for the economy than its universities?

The State of PSE Web in Canada

While higher education seems to spawn conferences like dandelions on campus, we Canadians face a dearth of conferences focused on higher education recruitment, marketing, branding, or web marketing.

Field Report: 2010 Colleges Ontario Student Retention Conference

Many of you have noticed that my travel schedule gets quite intense, particularly in the spring, which is peak conference season.

Field Report: The 2009 Ontario College Information Fair

Ken Steele attended the 2009 Colleges Ontario recruitment fair this week at the Toronto CNE Fairgrounds, and provides his observations from one of Canada's largest PSE trade shows...

 

The 2009 Crop of Viewbooks

Many of you already know that my ulterior motive in attending the annual Ontario Universities' Fair in Toronto is to pick up a load of viewbooks from dozens of colleges and universities at once. (But hey, look at it this way: I'm saving you the postage, envelopes, and the hassle of an imaginary prospect in your database!)

2008 GlobeCampus Virtual University Fair

Canada's first virtual university fair was staged online on Thursday November 6, 2008 by the Globe & Mail, and Academica Group's Ken Steele was there to check out the exhibits, the traffic, and the webinars. This is his "field report"...

2008 Maclean's On-Campus Virtual Fair

On October 22, 2008, Maclean's magazine hosted Canada's first-ever virtual college and university recruitment fair. Academica Group's Ken Steele spent most of the day visiting virtual booths, attending virtual presentations, and watching virtual videos -- all so he could describe what you missed on his blog... 

Is Anything New at the OUF?

Ken Steele's field report from the 2008 Ontario Universities' Fair, providing an overview of what's new and what's not for Canadian university recruitment.

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