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Be top of mind

Academica’s penetrating research will reveal where you stand in the hearts and minds of potential students and their influencers along with your relative position among competitors. Armed with this information, our consultants will work with internal stakeholders to identify the most effective positioning for your institution. We will assist you in developing a compelling, sustainable brand strategy as well as a visual identity and creative collateral.

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Your image is what others perceive it to be

Through proven research methods, Academica will provide insights into your institution’s awareness, market penetration, perceptions, decision factors, and competitor positioning. We survey over 250,000 college and university applicants annually as well as conduct research with other key constituent groups. No other company possesses this breadth and depth of understanding of the higher education market.

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Master the art of recruitment communications

Never have you had more communication channels to reach prospects. And never has it been more difficult to reach the right students with the right message at the right time. We can help you develop audience-tailored communications and the best combination of communication mediums to influence enrollment. We will partner with you to effectively manage the prospective student relationship throughout the recruitment life cycle.

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Improve retention and student success

By combing strategic retention intelligence with consulting services, Academica will uncover attrition causation, evaluate the effectiveness of exiting retention efforts, and design strategies to impact retention to graduation. More importantly, we will assist your institution in developing a culture of student success—fostering campus-wide engagement to ensure the conditions for student success are in place… and reaching every student.

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Student loyalty is your most valuable asset

An individual’s learning, service, and extracurricular experience with an institution affect decisions to persist, to recommend the school to others, and to contribute time and money after graduation. Academica consultants will assist you in defining the desired student experience and ensuring that academic programs, instructional methods, service delivery, and opportunities outside of class support the student experience.

  • One-Stop and Web Services
    • Consulting

      Working with Academica, you will define innovative strategies; leverage the use of strategic intelligence to improve competitiveness; as well as fostering and cultivating campus-wide consensus to the process.

      Let's face it:

      Your institution's success is tied to recruitment, retention and reputation. At Academica, we have spent a lot of time in the marketing trenches. 

      Our principals and consultants are proven experts in their field and can build out evidence-based strategies and assist you implement them. Academica will collaborate with you and help mobilize your campus to tackle your most pressing enrollment issues. As a partner in your success, we will design strategies that produce optimal results.

      Our consulting services include market research, strategic marketing, institutional branding, student services, recruitment and retention as well as creative and web and social media services. Ongoing planning, implementation assistance, and coaching services are available upon request.

      Customized solutions based on sound strategies

      We know each institution is unique and needs customized solutions to meet their needs. The strategies we recommend are derived from the time we invest in getting to know you. They reflect a well-informed combination of best practices and the latest advances in the field.

      360 degree perspective

      With Academica, you will have a partner who not only knows you inside and out, but your competitors as well. Since 1996, our team has provided results-driven consulting services to hundreds of institutions in the US and Canada. Big and small, public, private, proprietary, two-year and four-year – we understand them all!

      High-powered results

      Academica will not only share our knowledge and resources but we will put them to work for you. By working with our consulting team, you will maximize return on investment and address identified gaps to realize your strategic goals.

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