Recruitment Planning

At Academica Group, we believe that a strategically focused recruitment and admissions strategy must be aligned with the institution’s brand strategy, and marketing and communications messages.

Our Recruitment Planning services involve a comprehensive review of the structures, activities, systems (e.g., inquiry management, CRM system), information, policies and processes associated with prospective student recruitment and admissions through to enrollment fulfillment. We employ a data-driven approach that leads to the identification of high priority target student segments, and an integrated and actionable strategy and plan by segment throughout the student recruitment lifecycle stages, including:

• Recruitment marketing and communications
• Inquiry generation
• Application generation
• Conversion strategy
• Client relationship management