Student Recruitment Audit

Over a three or four day site visit, Academica Group will conduct an audit of recruitment and admissions operations, involving the following:

Constituent Interviews
A broad representation of institutional stakeholders are interviewed to assess existing marketing and recruitment initiatives, scholarship programs, staffing organization and skills, barriers to new student enrollment, future enrollment opportunities, as well as the involvement of staff and faculty in recruitment efforts. Of particular interest will be cross-functional and interdepartmental coordination of recruitment activities, customer service issues, response time to requests for information, and general responsiveness of staff.  

Student Focus Groups (2)
Select targeted student segments are invited to share their experiences regarding obstacles to admission and enrollment, customer service issues, response time to requests, and general responsiveness of staff. Service and response time feedback will be compared against Academica's knowledge of and experience with best practices in customer service in higher education.

On-site Observations
Operations and workflow are analyzed to identify opportunities to improve: student recruitment (inquiry and applicant generation, conversion, territory management, programs, recruiting technology, etc.), customer service, data management, staffing (number, mix, organization, and skills), and marketing and communications strategies (Web marketing, media mix, etc.)