Reputation
Focus your institutional distinctiveness.
With hundreds or even thousands of college and university competitors vying for the attention of prospective students, faculty members, donors and the general public in an increasingly crowded higher education landscape, it is more vital than ever for your institution to understand its unique strengths.
Thorough analysis of enrolment and market research data, and consultation with a broad range of internal and external stakeholders, can allow an institution to achieve campuswide consensus on a clear, focused, and distinctive position in the competitive landscape. Solid institutional positioning strategy becomes the foundation for brand strategy, and ultimately creative strategy.
Reputation research typically includes an image study among prospective high school students, their parents, prospective adult learners, and current students, as well as other key audiences. A competitive analysis can assess competitor strengths and weaknesses, and identify potential market niches. After a thorough analysis, Academica will create an insightful and extensive branding strategy for your institution.
Academica also provides a full suite of marketing services, including the development of core messaging, positioning statements, marketing/recruitment plans, and a full range of online and offline marketing creative -- all based on pertinent market research crafted for your organization.
Focus your institutional distinctiveness.
With hundreds or even thousands of college and university competitors vying for the attention of prospective students, faculty members, donors and the general public in an increasingly crowded higher education landscape, it is more vital than ever for your institution to understand its unique strengths.
Thorough analysis of enrolment and market research data, and consultation with a broad range of internal and external stakeholders, can allow an institution to achieve campuswide consensus on a clear, focused, and distinctive position in the competitive landscape. Solid institutional positioning strategy becomes the foundation for brand strategy, and ultimately creative strategy.
Reputation research typically includes an image study among prospective high school students, their parents, prospective adult learners, and current students, as well as other key audiences. A competitive analysis can assess competitor strengths and weaknesses, and identify potential market niches. After a thorough analysis, Academica will create an insightful and extensive branding strategy for your institution.
Academica also provides a full suite of marketing services, including the development of core messaging, positioning statements, marketing/recruitment plans, and a full range of online and offline marketing creative -- all based on pertinent market research crafted for your organization.
