Interactive Web Design
Web 1.0 was a powerful broadcast medium that allowed you to send your message out into the online world. The new Web is interactive and built on foundations of trust, credibility and two-way conversation. One-to-one is what is in demand. An interactive and media-rich website is essential to capture and engage today’s online audience.
While the web has been transforming, Academica Group has helped its clients successfully implement almost every conceivable type of interactive online application. From e-communities to blogs, threaded discussion boards to rich media content, online games to podcasts and webinars – our technology leaders push the boundaries of the Internet and open doors to new ways to use your institution’s website to its highest potential.
Beyond simply being able to install all the bells and whistles, Academica Group understands on a strategic level which applications will get the right information across, and to the right audience. We believe in the power of interactive technology towards reaching your goals and conveying your brand’s message. Multimedia should be maximized as differentiators; strategically and selectively deployed to highlight high profile content.
The following is some of the background that the content, media and marketing
specialists at Academica Group bring to our clients:
- Corporate and Web Video
- Web and Digital Content Development
- Television Commercials & Production
- Multimedia CD-ROMS, DVD Production
- Interface and Environmental Design
- Animation & 3D Worlds
Why Academica Group?
Solid Web Experience
The Academica team has more than ten years experience designing and developing web environments, for small, medium, and large corporate, non-profit, and educational organizations, in Canada and the US.
Powerful Creative
The Academica creative team, led by creative director David Beyer, has developed online brands ranging from Lethbridge College to Bayshore Bank. Whether conservative or cutting-edge, the visual approach is always striking, fresh, and professional.
Two Clicks to Anywhere
One of the core principles of Academica’s approach to web development, and the origin of the name of our x2clicks™ CMS, is the “two clicks to anywhere” discipline in interface design. Using a variety of navigational tools, including drop-down shortcuts, top and side menus, efficient search engines and logical organization, Academica creates websites with a high level of usability, that also drive users to interact in ways that meet the strategic purpose of the site.
Cutting-Edge Technology
Academica has worked with every major web Content Management System (CMS) in popular use, and is a leader in the open source movement, working with Drupal, the leading open source platform for web portal development.
Full-Cycle Marketing™
Academica Group provides clients with Full-Cycle Marketing™ both online and off. Quantitative and qualitative market intelligence flows into marketing strategy, which guides tactical function and creative execution. Web analytics, data mining, predictive modeling and evaluation research close the continuous improvement loop, with vital feedback on usability, user preferences, and impact that result in fine-tuning strategy.
Building e-Communities
We believe a college or university should be above all else a community of alumni, faculty, students, and employers, and design institutional websites as portals to encourage and reinforce engagement and interaction.
