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Full Cycle Marketing
Research, Strategy, Creative, and Analytics
Academica Group provides our university and college clients with Full Cycle Marketing™ services -- both online and off. Quantitative and qualitative market intelligence provides a solid foundation for data-driven marketing strategy and efficient tactics, focused and effective messaging, and breakthrough creative execution. Web analytics, data mining, and evaluation research close the continuous improvement loop, with vital feedback on usability, user preferences, and impact that guide enhancements and refinements in real time.
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