Strategic marketing will effectively heighten the profile of your institution amongst potential applicants, increase participation rates in your catchment area, increase your number of applicants and make your institution a preferred post-secondary choice. A strategy based on research and marketplace analysis will enable your school to draw applicants from new geographic areas or demographic groups, and recruit students to previously undersubscribed programs.

Our philosophy is that effective marketing communications must be based upon sound strategy, developed through strategic insights from solid market research. It is critical to have a precise understanding of consumer perceptions of your institution, in order to create marketing materials that can resonate without creating cynicism. That is why primary and secondary research play a pivotal role. Our strategic planning process flourishes with consultation, information gathering, and collaboration with clients and key stakeholders, leading to truly effective education marketing.

Our team of education marketing consultants has crucial expertise in marketing strategy, research, online and traditional student recruitment marketing. We're strategic thinkers – we make sure that every tactic serves a purpose, and that objectives are both realistic and measurable. We'll work with you to develop and implement a range of strategies and tactics, all designed to achieve long-term goals and objectives.

We have worked with more than a hundred Canadian universities and colleges on projects ranging from branding and marketing to student satisfaction and program evaluation, and have delivered strategic marketing solutions for Fanshawe College, Cambrian College, Sault College, La Cité Collégiale, and Lethbridge College as well as the University of Western Ontario.