The UCAS Applicant Study is the largest and most comprehensive higher education consumer study in the world. Every spring, Academica Group surveys about 100,000 applicants to colleges and universities across Canada, asking hundreds of detailed questions about their perceptions of institutional brands, strengths and weaknesses, marketing efforts and their own psychological motivations for pursuing their education.

This Powerpoint presentation provides a useful overview of the UCAS Applicant Study, and how your institution can get involved for 2008.

For more information about the UCAS Applicant Study, and a downloadable brochure, click here.