"Our organization is at a pivotal point in its history - transitioning from a college to a university. We contracted Academica to begin an extensive institutional positioning exercise. We requested that they challenge our assumptions, ask tough questions, and place our points of differentiation within the greater Canadian higher education landscape. They did not disappoint. We now have a much richer understanding of the Canadian post-secondary marketplace. Our positioning summit was thought-provoking, yielding great depth and greater clarity for the senior management team. Ken, and his team, are true leaders and visionaries. Their professionalism, sage counsel, and lively discussions were extremely well received. Not only did we benefit strongly from this exercise, we enjoyed working with such a great team. "

- Kate McBrearty Director, Marketing & Communications Office of External Relations
Mount Royal College