Lakehead University, in Thunder Bay Ontario, startled media worldwide with its “Yale Shmale” campaign last month, featuring mockery of US President George Bush. That campaign ended abruptly about a week after it began, but now phase two has been launched, including slogans like “Indie Not Ivy,” “Maverick Not Mediocre,” and “Smart Not Smug.” Again, posters will blanket the GTA, and direct prospects to a microsite, www.unlikeanyother.ca. T-shirts will be distributed at this weekend’s University Fair, and again a 4-year SmartCar lease can be won. (Media release: http://communications.lakeheadu.ca/news/?id=295 )