Based on the verbal outpourings of Rick Mercer, the Canadian comedic icon from the school's hometown, Memorial University is challenging prospective students to "Rant like Rick" and potentially win free tuition for September 2007. (Memorial recently launched its "Become" brand, and hopes the innovative viral marketing campaign will both set the university apart and portray it as a place of freedom, exploration and creativity.) Two ads will circulate through St. John's, Halifax, Ottawa and Kingston markets, as well as through popular youth websites such as YouTube. Check out recent winners at www.mun.ca/rant.
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