If imitation is the sincerest form of flattery, York University received a national compliment with the latest Globe & Mail advertising campaign. York says that the Globe campaign, which indicates the various "angles" different sections of the newspaper might take on a story, uses "an identical strategy with identical art direction" as York's "question every angle" campaign, which has run for several years, including in the Globe itself. Richard Fisher, Chief Marketing Officer for York, observes in his understated way, "we're all in the business of building distinct brands and that can't happen if people are going to use identical executions and strategies." Marketing Magazine and the National Post are taking delight at the Globe's faux pas. See the campaigns side-by-side above.