Ken Steele's presentation to the 2008 International Society for College and University Planning Conference, “Global Perspectives, Local Strategies,” July 19-23, Montreal QC

Learn the latest findings on the factors which impact the selection of a student’s first choice institution. Drawing on more than a decade of quantitative data from the most comprehensive higher education consumer study in North America – the University / College Applicant Study (UCAS™), you will learn about the online evolution of student word-of-mouth, awareness and impact of media rankings like Maclean's on applicant decision-making, the shift from print to electronic sources of information about colleges and universities, and some disturbing facts about campus visits.

View slides as Acrobat PDF (2.4 mb)