On Monday, the Conference of Rectors and Principals of Quebec Universities launched a province-wide television ad campaign to boost public awareness about the importance of education and knowledge and build pride in Quebec's university system. The 3 ads, to run for 6 weeks, demonstrate that without knowledge, it would be impossible to address Quebecers' concerns about education, health, or the environment. The ads are also available online. CREPUQ News Release | Knowledge Matters

Postscript: Nov 5, 2008
This week, Marketing Magazine covered the Conference of Rectors and Principals of Quebec Universities' "Knowledge Matters" campaign we mentioned last week. Marketing Magazine