Finally, a Canadian approach to Strategic Enrolment Management

Oct 14, 2009

London Ontario | October 14, 2009 View release as Acrobat PDF

Academica Group Inc, Canada’s leading provider of higher education consumer research and recruitment marketing innovation, announced today an international partnership that will bring leading expertise in Strategic Enrolment Management (SEM) to our Canadian college and university clients, supported by all the Canadian market context, research data, and technological innovation they have come to expect.

Academica Group has signed a formal strategic alliance with SEM Works, a North American leader in SEM consulting based in Greensboro, North Carolina. Now, in addition to comprehensive market research, recruitment strategy, web technology and social media consulting services, Canadian colleges and universities will benefit from a full spectrum of recruitment, admissions, retention, and enrolment management consulting services. Internationally, Academica Group will now serve as the exclusive market research provider to SEM Works clients in the United States and abroad.

Dr. Jim Black, president of SEM Works, has authored 3 books and numerous papers on enrolment management, and is an undisputed SEM thought leader. “This alliance enhances the service offerings of both companies, in Canada and the United States. In particular, Academica Group’s UCAS™ and ADS™ surveys provide a solid foundation for targeted strategies that will produce enrolment results. We look forward to bringing this data-driven approach to more American colleges, too.”

Rod Skinkle, president and CEO of Academica Group, emphasizes the compatibility of the two companies’ approaches. “Jim Black, and his company SEM Works, are pioneers in the development of SEM science, the way we are pioneers in recruitment research and technology. Our mutual respect for data-driven decision-making, innovation, and a complete commitment to our clients’ best interests make our corporate cultures a natural fit.”

About Academica Group:Originally founded in 1995 as Acumen Research Group, the company pioneered the application of consumer research to higher education policy, branding, alumni and student recruitment challenges. Academica's annual University & College Applicant Survey(UCAS)surveys more than 150,000 post-secondary applicants every spring, and the company has provided research and strategic consulting to more than one hundred college, university, and education clients.

For further information, please contact:

Ken Steele, Senior VP Education Marketing
tel. 1.866.922.8636 ext. 205
ken@academicagroup.com