Successful marketing entrepreneur Philip Bliss appointed Academica Group's first Chief Operating Officer.

Academica Group Inc. is pleased to announce the appointment of successful marketing entrepreneur Philip Bliss as its first Chief Operating Officer.

“Academica Group has experienced phenomenal growth in the past 4 years,” says President and CEO Rod Skinkle. “We have grown our consulting practice with colleges and universities across Canada, building on our experience conducting North America’s most comprehensive higher-education consumer research. 2 years ago, we absorbed an award-winning marketing agency, and this year an international leader in open source web technology. Phil’s experience managing growth and innovating in web technology will help us advance to the next level.”

Philip is a talented business and marketing strategist with the hands-on knowledge to turn ideas into results. Over the past 25 years, he has founded and grown 3 market-leading marketing agencies: The Creative Marketing Network, x2idea Corporation, and Group Multimedia Network, Canada’s fifth-largest privately-owned agency at the time. Philip’s national and international track record includes many educational, non-profit, American Indian and technology accounts, including the Smithsonian Institution, George Brown College, Bayshore Bank & Trust, Alias | wavefront, Microsoft, ATI Technologies, NEC, and Cisco Systems.

Philip is passionate about the creation of e-communities, and designed a number of new web-based marketing products based on the concept of Full Cycle Marketing™, which brings evidence-based rigor and continuous real-time feedback to marketing.

In the coming months, Academica Group will be announcing new web technologies for higher education institutions.

For media information, please contact:

Rod Skinkle, President & CEO
Academica Group Inc.
tel. 519.433.8302 ext. 206
rod@academica.ca

Philip Bliss, Chief Operating Officer
Academica Group Inc.
tel. 416.504.7228 ext. 200
phil@academica.ca