SIAST, SAIT & SkoolPool using Facebook Social Ads

Here at Academica Group, we have had a lot of success (and fun!) with the Facebook Social Ads product. Our own ad links directly to the SkoolPool "Add" page, and targets by age as well as country. We are able to send our ad to potential PSE applicants by specifying an age range (typical applicant age groups), or by filtering by those Facebook users who have identified themselves as high school students. We have found pros and cons to each approach. It has certainly been an informative journey! Here is our ad:

I stumbled across a Facebook Ad commissioned by the Saskatchewan Institute of Applied Science and Technology today. Take a look:

When I went to the adboard to see where the SIAST ad linked to, I wasn't able to find it - so they might have taken it down temporarily. But instead I found an add posted by SAIT's business program:

The SAIT ad linked to the School of Business homepage. (Facebook gives you the option to link to an external site, or a destination within Facebook such as a group, page or application)

There is also a SIAST Facebook Group, which appears to have been founded by a non-affiliated Facebook user from Regina. The group has a respectable 259 members, and includes a user-submitted photo as well as discussion & wall posts.

Look out for a review of Class of 2012 Facebook groups coming soon. We've got more than 190 in our database, and it's still growing. And don't forget to let me know what your school is doing on Facebook!