Academica Group opens a window of communication between institutions and students, helping schools effectively address student questions. What is a school like? Will I fit in? Will I get a job?

Academica Group has worked with more than a hundred Canadian universities and colleges on projects ranging from branding and marketing planning to student satisfaction and program evaluation, and are just gearing up for our eleventh annual survey of 90,000 higher education applicants across Canada. Through years of national surveys of prospective post-secondary students, focus groups with youth and parents, and a nationwide survey of higher education preparedness, Academica Group has developed a clear and compelling understanding of post-secondary consumers. Our team has developed and refined post-secondary consumer segmentation schemes, and has proprietary, quantitative data regarding key decision-making factors – students’ “hot buttons.”

We have assembled a team of senior marketing strategists, experienced market research analysts, and award-winning writers and designers, who have helped guide dozens of other Canadian universities and colleges to successful student recruitment strategies. We provide post-secondary recruiters with critical information about student demographics, perceptions of colleges and universities, consumer behaviour, financial behaviour, and internet use.

Our services include:
• marketing audits
• best practice reviews
• integrated strategic marketing plans
• quantitative and qualitative market research
• viewbook and print material development
• website and e-marketing strategies