Truly satisfied students feel their school has given them lifetime value and skills. As a result they have a sense of gratitude and appreciation. Effectively engaged alumni will feel a continued sense of community, loyalty and support for the school. The more active the alumni's relationship with the school, the more likely the alumni is to:

• Give back to the institution through volunteer effort, annual giving, major gifts and planned giving.
• Refer family and friends, resulting in more inquiries.
• Continue their lifelong education with your institution, whether post-diploma program, graduate school, or incidental.
• Value and support your institution as voters, political and business leaders.

Increasingly, schools are attempting to make up for funding shortfalls through development activities. In our work with institutions we stress the importance of the student continuum , from institutional image, through student experience, to on-going alumni relationships. Our objective is to work with your school to help you engage and retain your alumni.