Through years of surveying prospective students, leading focus groups with youth, parents, and educators, and conducting nation-wide studies on higher education, Academica Group has developed a clear and compelling understanding of your key stakeholders. We’re firm believers that truly effective integrated marketing communications must be based on a solid foundation of genuine insight from market research and sophisticated strategic thinking.
Our research specialists literally pioneered post-secondary consumer market research in Canada. We can offer rich and comprehensive insights based, not on anecdotes or a “sense” of what works, but on statistically reliable consumer studies and trend data. We have a massive data warehouse that can be queried for custom analysis, and also have a large pool of post-secondary applicants willing to participate in further research.
Our consultants are immersed in the world of education marketing – whether post-secondary student attitudes, behaviours, and the factors that influence their choice of institution, or public opinions, parent expectations, and teacher perceptions about elementary and secondary schools.
Our most popular research services include:
For further information about our research services, please contact our president, Rod Skinkle.