Research, Strategy, Creative, and Analytics
Academica Group provides our university and college clients with Full Cycle Marketing™ services -- both online and off. Quantitative and qualitative market intelligence provides a solid foundation for data-driven marketing strategy and efficient tactics, focused and effective messaging, and breakthrough creative execution. Web analytics, data mining, and evaluation research close the continuous improvement loop, with vital feedback on usability, user preferences, and impact that guide enhancements and refinements in real time.
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RESEARCH:
• UCAS, ADS
• Focus groups
• Executive interviews
• Online surveys
• Consumer panels
• Feasibility studies
• Labour market studies
STRATEGY:
• Brand strategy
• Strategic marketing plans
• Recruitment plans
• Retention plans
• Alumni relations plans
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CAMPAIGNS:
• Branding
• Media relations
• Advertising
• Emarketing
• Events
IMPLEMENTATION:
• Art direction
• Graphic design
• Information design
• Copywriting
• Website design/build
• Application development
• Flash/motion graphics
• Print management
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RESULTS/ANALYSIS:
• Evaluation Studies
• Brand Awareness Studies
• Usability testing
• SEO/SMO
• Web analytics
REFINEMENT:
• Best practices
• Marketing audits
• Media metrics
• Application statistics
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