Through years of surveying prospective students, leading focus groups with youth, parents, and educators, and conducting nation-wide studies on higher education, Academica Group has developed a clear and compelling understanding of your key stakeholders.

We’re firm believers that truly effective integrated marketing communications must be based on a solid foundation of genuine insight from market research and sophisticated strategic thinking. Our research specialists literally pioneered post-secondary consumer market research in Canada. We can offer rich and comprehensive insights based, not on anecdotes or a “sense” of what works, but on statistically reliable consumer studies and trend data.

Our annual applicant surveys are the largest PSE consumer studies in North America. Every year, the surveys contact almost 100,000 applicants to colleges and universities across Canada, exploring their decision process, their perceptions of university brands and reputations, and the effectiveness and impact of recruitment marketing efforts. Aside from our syndicated national surveys, we also offer research packages that focus on your particular institution – such as Marketing Audits, student surveys and focus groups, competitive analysis and custom survey development.

For a complete list of our research services, please visit our Research Services page or contact our Research Director, Rod Skinkle.