With the echo boomers currently on their way through the post-secondary system, it is predicted that North American colleges and universities will see a drop in enrolment within the next 5 years (Link to David Foote article). With the traditional pool of high school graduates shrinking, schools are looking to mature, low-income and minority students to help fill their classrooms. Less than 50% of students from families with income below $25,000 participate in post-secondary education (Link to CMSF February news release).

Over the years, Academica Group has demonstrated our commitment to strategy, and the results it can bring. Without strategy, your marketing efforts are just a shot in the dark. Sometimes you’ll be lucky, but more often you’ll miss the mark. At Academica Group, strategy is the essence of everything we do. We believe the best strategies evolve from sustained dialogue with our clients and their target audiences. Our recruitment strategies are based on applicant research, competitor and marketplace analysis, and years of focus on the higher education sector.

For further information about our strategic services, please contact Senior Vice-President Education Marketing Ken Steele.