Strategic Enrollment Research for a Dramatic Competitive Edge
How do you ensure that your enrollment strategies stay relevant? Which communications tactics resonate best with which audiences? How do prospective students perceive your institution compared to your competitors? Our research products and services can give answers to all these questions and more.
More than any other organization in North America, Academica has in-depth insight and knowledge about North American university and college applicants.
Our experience in surveying prospective students, doing focus groups with students, parents and educators, and conducting studies on higher education has given us valuable insight into how to effectively understand your key stakeholders and, as important, how to market to them.
We believe that effective integrated marketing communications needs a solid foundation of market research and sophisticated strategic thinking and planning. Over the years, our commitment to strategy has produced strong results for clients ranging from major universities to public school boards.