How Can You Get Prospective Students to Choose Your School?
Prospective students gather impressions from the media, from word of mouth, from guidance counselors and teachers throughout their high school experience. By the time they’re high school seniors, most have long since constructed a shortlist of colleges or universities to consider. Are you making the cut? What can you do about it?
Your registrar or common application centre can provide you with solid data on application volumes and trends, but not insight into the perceptions and decision processes of those applicants and key influencers. Who are they comparing you to? What do they perceive as your strengths and weaknesses? Which marketing efforts are effective? How is your brand perceived? How can you attract applications for under-subscribed programs, more diverse demographics, specific geographic regions, or higher-achieving students?
Academica Group can provide solid answers.