Did Not Apply (DNA) Study

The DNA is a customized study that looks specifically at those applicants who did not apply to your institution but did apply to a program similar to one you offer and would qualify for acceptance to your institution. The respondent pool can be targeted in various ways; for example, geographic region, academic achievement, willingness to relocate, etc. 

This instrument addresses the following information objectives:

• 'Top school’ they were considering 
• Did they even consider you? 
• Are they aware of you? 
• If so, why did they choose not to apply? 
• Perceptions about admission requirements, program considerations, funding/scholarships, campus/atmosphere, future prospects
• Impact of marketing efforts