Parent Survey

Research has shown that the number one influencer on a prospective student’s college choice is family and friends. Academica Group has been successfully surveying key influencers for the past 14 years and has worked in conjunction with a number of institutions from across the country to develop a new survey of admitted students’ parents to give greater insight into this important population. Our Admitted Parent Survey is the first syndicated study of its kind designed to help colleges and universities understand the involvement of their admitted student’s parents in the final college-selection process.

The survey looks to give you in-depth information on:

• The profile of your Parents: Who are they?
• Their consideration set:  Who are they considering as the right choice for their children?
• The decision making process:  How involved are they, how do they communicate and what are their reasons?
• Key decision factors:  What are the key decision factors and how do they impact the choice to apply? 
• Marketing efforts:  How are your efforts received by parents and how influential are they?
• Perceptions of your Brand & Reputation:  What do they think of you? What do they think on your competitors?