Reputation
How Visible is Your Institution?
There are more than 3,000 colleges and universities in North America, and the largest for-profit university spends more than $400 million on marketing to raise its profile. Are prospective students, parents, guidance counselors and other influencers aware of your institution at all? What are their perceptions and misperceptions? How do they position you relative to competing institutions?
Academica Group provides colleges and universities with solid market research to benchmark institutional awareness and reputation. Look to the menu on the left for information on how to get started.
Institutions of higher learning are complex multi-faceted organizations, and face unique challenges to distil their distinctiveness to a focused brand position—but if they fail to identify their distinctive difference, and to articulate it to the marketplace, there is no compelling reason for students to prefer their institution to dozens of others. Effective positioning requires sacrifice and focus.
