How Visible is Your Institution?
There are more than 3,000 colleges and universities in North America, and the largest for-profit university spends more than $400 million on marketing to raise its profile. Are prospective students, parents, guidance counselors and other influencers aware of your institution at all? What are their perceptions and misperceptions? How do they position you relative to competing institutions?
Academica Group provides colleges and universities with solid market research to benchmark institutional awareness and reputation. Look to the menu on the left for information on how to get started.