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Classifying Universities

Institutional brands from the market's perspective

Define a clear brand promise for your university, or the marketplace will define it for you. Research shows that Canadian applicants already sort their university choices into 5 basic categories. Will you like the position they've given your school?

UCAS™ Applicant Study

For more than 12 years, the UCAS™ has asked Canadian university and college applicants to rate the impact of more than 40 key factors on the selection of their first-choice institution.

2007: The Year in Review

Last year, we researched thousands of news stories affecting Canadian PSE, and published 2,500 items in Academica's Top Ten. What were the news stories that defined 2007?

What Information Sources Work?

50,000 University Applicants tell us

The Impact of Religious Affiliation

33,000 Ontario university applicants felt that religious affiliation had a strong impact on their choice of institution, according to an analysis of results from Academica's 2005 UAS.