We know more about Canadian college and university applicants -- and how to market to them -- than any other organization in the country.
Research that yields actionable intelligence
Through years of surveying prospective students, leading focus groups with youth, parents, and educators, and conducting nation-wide studies on higher education, Academica Group has developed a clear and compelling understanding of your key stakeholders. We're firm believers that truly effective integrated marketing communications must be based on a solid foundation of genuine insight from market research and sophisticated strategic thinking. more »
Evidence-based strategies
Over the years, Academica Group has demonstrated our commitment to strategy, and the results it can bring, for clients ranging from major universities to public school boards. Effective integrated marketing communications must be based on a solid foundation of market research, strategy, and planning. Without strategy, your marketing efforts are just a shot in the dark. Sometimes you'll be lucky, but more often you'll miss the mark. more »
Award-winning creative
Time and again, our clients have proven that distinctive brands, powerful messages and bright, creative design can cut through the clutter and further institutional advancement. Our talented team of marketers, designers, copywriters and web developers have created effective, memorable communications materials for colleges, universities, and government agencies. Our producers and designers have honed their skills through branding projects, website and portal designs, interactive DVD and video production, viewbook design, radio and television commercials. We've won local and national awards for design and strategic thinking, and been recognized for our commitment to our clients, our staff, and the community. view portfolio » read more »
Technologies that leverage web 2.0
Academica can design and integrate custom applications based on its x2clicks™ platform that make the web even more efficient for your institution. Academica has the skills to build unique web applications that focus on accelerating the functionality and effectiveness of your website. If the web-based product or utility you need does not exist in the market, we can build it for you. And when we build this application, we ensure it can handle the velocity of change and growth that are the touch-stones of winning e-communities. This powerful perspective makes us a natural choice if you need to deploy smart customized online solutions. more »
