For Colleges and Universities
The Academica Group & SkoolPool suite of Social Media Services evolved from the needs of institutions such as yours. As the social network phenomenon becomes a fact of mainstream life instead of a teen trend, it is becoming harder and harder to ignore the various networks your audience is most likely using.
Social Media Optimization:
Audit: What sites and networks does your audience use? What technologies are they using?
Strategy: Based on your goals, and your audience's demands, what are your best steps forward?
Build: Facebook, MySpace, OpenSocial, Custom Portals, Video Micro-Sites
Campaigns: A combination of online advertising and "street level" advertising that takes your message directly into ongoing conversations
Research:
Want to know something? Academica Group puts its 15 years of higher ed market research and strategy on the table, offering you:
- A Global Youth & Applicant Consumer Panel
- Annual Web Trends Survey
- Online Interviews & Focus Groups
- Full Cycle Online Surveys (Design, Recruitment, Execution & Analysis)
Technology:
iPSE: Your own branded microsite combining conversational marketing and social media
SkoolPool: Where students on Facebook talk about college & university
Drupal & OpenSource: We've yet to find something our programming team can't deliver!