Social Media Optimization

For Colleges & Universities

The value of peer-referral is increasing every day as more North Americans dip their feet into social networking, or look up a product on a review website. Our annual web trends study found more than 75% of 2007 post-secondary applicants are on Facebook. From blogs to networks, from YouTube to Wikipedia, 7 of the top 10 most-trafficked websites in the world are powered by user information.

Academica Group's tested method of Social Media Optimization starts with an audit to evaluate your visibility in the online hangouts of your target audience. Our team of social media consultants will work with your institution to craft a strategy that puts social media to work for you, meeting your marketing and customer service goals. A team of developers sits at the ready to build exactly what your strategy requires - whether it is presence or programming on a popular community such as Facebook or YouTube - or a custom solution such as a branded video-sharing portal or online community.

Regardless of where your institution or department currently sits on the Web 2.0 fence, our team is ready to take you through right from Audit to Launch, or to help optimize the efforts you may have already started.

The Academica Group & SkoolPool approach to Social Media:

1. Audit 2. Strategy 3. Develop 4. Promote

Every institution has its own identity, strategy and goals.  Contact one of our senior consultants regarding a custom solution built around your specific institution or department.