Social Media Strategy

• Audience Media Profile
• Strategies informed by research
• Online Communications Audit
• Customized Solutions

Academica Group brings together veteran experts in higher education marketing, with leading web and technology innovators to provide insights unparalleled by any other firm specializing in just one or the other. More than a decade of experience in helping institutions establish their brand, refine their recruitment strategies and improving student experience means that our consultants come to the table well-versed in the post-secondary sector.

Our social media team comprises both online culture and programming experts who combine their skills to put together unique social media options that fit snugly with the goals of our colleagues at higher ed institutions.

The potential that social media provides is unique to each institution. There is no cookie cutter mould that can be used. Academica Group will create a custom solution for your institution that ensures it will be the right fit for your brand and your desired audience. The better fit that social media is to your institution, the more likely it is that your audience will respond positively.

The Academica Group & SkoolPool approach to Social Media:

1. Audit 2. Strategy 3. Develop 4. Promote

Every institution has its own identity, strategy and goals.  Contact one of our senior consultants regarding a custom solution built around your specific institution or department.