For Colleges and Universites
iPSE: Interactive Social Video Console
| Video Testimonials | Social Media Distribution | Forums |
| Peer Referral | Internal & External Hosting | Blogs |
| Conversational marketing | CMS | Webinars |
| Surveys | ||
Academica’s PSE applicant studies show that prospective students respond positively to a very specific approach: Conversational Marketing. The iPSE Interactive Video Console employs this approach. It interacts with the prospective higher education candidates rather than speaking at them. Whether students are coming straight from high school, university, the workforce or other areas, iPSE lets you talk with them using video and the internet – the medium of their choice.
Academica Group’s Social Media Team has helped more than 100 Colleges & Universities approach the fast emerging social media landscape, and can present you with solutions and best practices to maximize your investment in this area. Our iPSE solutions bring your message to life with student and alumni video interviews, and uses community tools to build relationships and distribute your content to pre-existing communities such as YouTube and Facebook.
The Interactive iPSE Recruitment Solutions comprises
- Flash-based interactive platform
- Surveys
- Analytics (Google)
- Blogs
- Webinars
- Drupal Media and Content Management
- Forums
- Social Media Optimization
- Outsourced Video Hosting
SkoolPool
| Relationship Building | ||
| MySpace | Conversational Marketing | |
| OpenSocial | Network Visibility | |
| Interactive | Peer Approach |
Academica Group's technology and e-community specialists have pioneered a dynamic application designed for applicants to post-secondary institutions. SkoolPool™ allows students to keep an up-to-date display of the schools they are considering. It helps them organize their school decision, and shares their choices with other friends that are Facebook members.
SkoolPool™ offers a variety of profile packages to help launch your college or university into popular online communities such as Facebook, MySpace and Bebo. We offer a free entry-level package that lets your institution or department get their feet wet with social networks within a safe, higher education community. Our Just the Basics package lets you take your profile from a generic discussion board to a branded marketing vehicle that includes your logo, tagline, school description, contact information – and online statistics!
| Just the Basics | Interactive | Competitive Advantage |
|
| FREE | $24.99/month | $49.99/month | |
| Profile Page Features | |||
| Audience | SP Users | FB Users, Search engines |
FB Users & Search Engines |
| Logo | x | x | x |
| Tagline | x | x | x |
| Description | x | x | x |
| Website | x | x | x |
| Contact Info | x | x | x |
| Recent News | x | ||
| Important Dates | x | ||
| Events | x | x | |
| Photos | x | x | |
| Videos | x | x | |
| Blog Links | x | ||
| Wall | x | x | x |
| Discussion Board | x | x | |
| Reviews | x | ||
| Applicant Statistics | |||
| Global | x | x | x |
| Your School | x | x | |
| Competing Schools | x |








