Academica Group + Inigral
• A social media-based, data-driven approach to impacting yield, mix, melt, and retention
• Access to market research and surveys from prospective students, parents, and educators
• Data analysis, strategy, and best practices
INIGRAL'S
Schools App is built to boost recruitment and improve retention. Leveraging the social features of the world’s most popular social network - Facebook - Schools turns your student data into an online community specific to your institution.
Your community will enable prospective students to meet and interact during the recruitment process and allow your current students to stay in touch, network, and collaborate after they arrive.
ACADEMICA'S
With fourteen years of Higher Ed research experience, Academica has in-depth insight and knowledge about North American university and college applicants.
Our experience in surveying and interviewing prospective students, current students, graduates, parents and educators, and conducting in-depth studies on higher education has given us valuable insight into how to effectively understand your key stakeholders and, as important, how to market to them.
ACADEMICA'S
Working with Academica, you will define innovative strategies, leverage strategic intelligence to improve competitiveness, and foster campus-wide consensus to the process. As a partner in your success, we can design strategies that produce optimal results. Our consulting services include market research, strategic marketing, institutional branding, student services, recruitment and retention as well as creative, web development and social media services.
Academica and Inigral have developed two research products that make use of the social media data coming from Inigral’s unique Facebook application.
SocialTrends™ Dashboard
Academica’s HigherEd SocialTrends™ Dashboard will provide reports generated from data from your institution’s Schools App on Facebook. The dashboard provides insights on the thoughts, concerns, preferences and social interests of those applicants and current students who are using your institution’s Inigral Facebook application. Additionally, this report will also help the school’s administration understand the overall usage of the Facebook application. Clients will access this report exclusively via Academica’s HigherEd Analytics Research System™, which delivers four key online reports:
SocialTrends™ In-Depth Analysis
Academica’s HigherEd SocialTrends™ In-Depth Analysis is a custom, comprehensive report that is developed for you by one of our specialized Education Research Analysts. This is a comprehensive research report where the Analyst examines interactions taking place within the communities on Schools App, the ‘Stories’ shared by users, user profiles, etc. and provides meaningful analysis and recommendations from the data. The HigherEd SocialTrends™ In-Depth Analysis identifies common themes and trends that take place in communities on Schools App and provides both context-based and comparative perspectives. The report provides deep insights into the way applicants and students are interacting with the institution, and its application process, and other applicants. The HigherEd SocialTrends™ In-Depth Analysis will be delivered to institutions as a full written report (PDF) and with a personalized presentation (online or in person).
- 94% of admits who used Schools App attended CCC
- Over half of CCC’s admitted students made 10+ friends before school started
- Students add between 100-300 pieces of content daily
- Largest art college in the US
Director of Online Student Communications and Student Communications
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