Effective Education Marketing: A Commitment to Strategy

Over the years, Academica Group has demonstrated our commitment to strategy, and the results it can bring, for clients ranging from major universities to public school boards. Effective integrated marketing communications must be based on a solid foundation of market research, strategy, and planning. Without strategy, your marketing efforts are just a shot in the dark. Sometimes you’ll be lucky, but more often you’ll miss the mark.

Our team of education marketing consultants has crucial expertise in marketing strategy, research, student recruitment marketing, and public relations. We’re strategic thinkers — we make sure that every tactic serves a purpose, and that objectives are both realistic and measurable. We’ll work with you to develop and implement a range of strategies and tactics, all designed to achieve long-term goals and objectives.

At Academica Group, strategy is the essence of everything we do. We believe the best strategies evolve from sustained dialogue with our clients and their target audiences. Our strategic planning process flourishes with consultation, information gathering, and collaboration with clients and key stakeholders, leading to truly effective education marketing.

Our strategic services include:

• Communication Audits
• Marketing Strategy
• Strategic Communications Planning
• Institutional Branding
• Web Communications Audit
• Web Communications Strategy

For further information, please don’t hesitate to contact our Strategic Director, Ken Steele.