Best Practice Reports

Interactive Web Best Practices & Social/Digital Media Strategies.

At Academica our Social/Digital Media Team tracks new social media networks, develops search engine and social media optimization strategies and builds. The team also develops and deploys information (blogs, chat, forums, webinars, etc.) to maximize knowledge and improve the quality of the online decisions being made by the college and university prospect. We complete Best Practices studies for many schools that help them to re-focus the strategic direction of web activities. Finally, we develop White Papers on key strategic trends that we uncover during our research and web development work. For example, we are currently hosting a Webinar Series called Admissions 3.0, successfully connecting and converting students online.  This will be attended by over 250 higher education staff in Canada and the USA in November and December. This is a good example of how our white papers and presentations are seen as highly informative by our peers in the sector.

As a Full Cycle Marketing™ organization, Academica Group's resources include thought leaders in market research, policy, marketing strategy, web design and digital marketing/social media,. Our established field experts work with your institution or department to develop guidelines and recommendations that will ensure your success. Our Best Practices documents feature expert knowledge, secondary research and intimate consultation with key stakeholders within your institution. Each original report will become an invaluable and indispensible daily resource to your institution. 

We present leaders and best in class case studies that guide the recommendations detailed in the report. Each report includes comprehensive discussion of emerging trends in higher education web design, navigation and architecture, interface design and aesthetic, homepage strategy, content, social media integration and usability.

Web Site Best Practices Report                                        
We review best sites in your discipline and provide insight and recommendations on how the site might best be structured to lead the way in this category. We provide a report that will reviews your web site and makes direct comparisons to similar sites. We provide recommendations based on this comparison.

Social Media Best Practices
Our social media group defines how social media can be best integrated and enhanced into your current social media and search engine activities. We develop a Social Media and SEO Strategy based on current best practices and highlight in this strategy how you can leapfrog over your competition. This includes an initial audit and the development of a strategy based on best practices in the sector.