Social Ad Campaign

A Social Ad Campaign consists of pay-per-click (PPC) advertising based on keywords and demographic specifications (age, gender, location) used to push recruitment materials or institution-based information to your target audience. Advertisements are typically placed on either Facebook or Google, or other social platforms, for a specified length of time. Previous clients have used these advertisements to promote and/or draw attention to their Flagship programs, Distance Education courses, English as a Second Language designations, and Open House events.

Facebook ads can direct prospective students to your institution's Facebook page or other online sites increasing your institution's traffic and awareness. Facebook and Google also allow you to pinpoint your advertising to specific cities or even neighborhoods.

The Social Ad Campaign offers the following deliverables:

• Initial strategy and purchase of Facebook, Google and other targeted advertising
• Graphic design and copywriting for social ads
• Ongoing ad and campaign management
• Campaign Effectiveness Report and Outline for Future Strategy
• Social Ad Campaign management