Social Media Audit

Academica can perform an audit of your institution's current social media presence, as well as the presence of similar institutions and your main competitors. The audit provides a comprehensive overview of your search engine and social network visibility, illustrating where you institution shows up, or doesn't, in search engine results and your presence on social network sites (e.g., Facebook, LinkedIn, Twitter). The audit also paints an informed portrait of your target audience's social media habits, drawing attention to the social technologies and platforms best suited to achieve your institutional goals. This ensures the right audiences are targeted in the right manner.