Social Media Partnership
Social Media Plan
Academica strongly believes that a social media strategy is an integral component of any contemporary marketing plan. Your Social Media Plan applies the results of the social media audit and national applicant data to inform a comprehensive social media optimization strategy that you assist your institution identify the most promising communications, advertising, and messaging opportunities created by emerging social technologies. The social media plan will help your institution develop an environment for brand awareness and programming that your prospect students prefer, using the technologies they are comfortable with.
It includes the following components:
- Recommendations on Social Networking Website Design
- Recommendations on Advanced & Interactive Website Features
- Recommendations on how to market to your Social Networking Community
- Recommendations on Social Application Design & Development
- Recommendations on custom Facebook Application Development
Social Media Partnership
Academica Group understands that maintaining an online presence is time-consuming and resource-intensive - at times requiring hour-by-hour monitoring to maximize response. To assist you in establishing and maintaining your presence online, Academica Group has created a social media partnership that allows you to outsource this time-consuming activity and place it on the shoulders of Academica's social media team.
The Social Media Partnership is designed to provide your institution with:
- Weekly updates on where, how and what your target audience is saying about your institution, providing your institution with information on potential marketing opportunities and situations to be addressed.
- Facebook, Twitter, and/or LinkedIn account/page generation and optimization
- Social network site maintenance, including posting events, photos, videos, etc. provided by the institution
- Training your staff on the use of social media to allow your institution to take over responsibility for your social media presence once you feel you are capable of doing so.
